Providing enhanced business listings with structured lists to multiple search providers from a source system

ABSTRACT

A source system receives listing identification data for delivery of an enhanced listing to a plurality of provider systems. For each provider system of the plurality of provider systems the source system transmits to the provider system identification data. The source system receives corresponding identification data. When the corresponding identification data is valid identification data, the source system delivers the enhanced listing to the provider system with a provider-supplied external identifier as an indication to the provider system to update a listing with enhanced content. When the corresponding identification data is not valid identification data, the source system delivers the enhanced listing to the provider system without the provider-supplied external identifier as an indication to the provider system to create a listing using the enhanced content. The enhanced content may comprise one or more structured lists.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a continuation-in-part of and claims the benefit of U.S. patent application Ser. No. 13/342,540 filed Jan. 3, 2012, the disclosure of which is incorporated herein by reference in its entirety.

FIELD OF THE INVENTION

The present invention relates generally to Internet search methods, and more particularly, to a method and system for providing enhanced business listings to multiple search service providers from a single source system in an integrated fashion.

BACKGROUND OF THE INVENTION

A consumer and/or merchant may rely heavily on services rendered via the Internet. One such service is searchable listings provided by a search service (also known in some instances as “yellow pages” or “Internet yellow pages,” e.g., Google.com, Amazon.com, Yahoo.com, Yelp.com, MapQuest.com, Superpages.com, etc.). Searchable listings may include businesses, such as restaurants, people information, product information, etc. The information provided may include, for example, a name of a person or business, addresses, telephone numbers (i.e., a name, address, and phone number (NAP)). The information provided may also include web site URLs, photos, videos e-mail addresses, etc. The consumer may be presented with other information about a business by either clicking anywhere in the listing, or placing a mouse pointer or finger over a portion of the listing.

Certain search service providers, such as Google.com, WhitePages.com, MapQuest.com, provide some or all of the requested information in alphabetical, “most visited”, or distance order (i.e., distance from a location that the consumer entered for a search or a distance from a location of the search provider). A merchant may wish to ensure that the NAP information provided in the search results is correct, so that a consumer may find a listing when searching in her local area, and if the consumer does choose to call or visit the merchant's business, the consumer is provided with correct information. Furthermore, a merchant may desire to maximize the chance that a consumer will select the merchant's listing from among those returned. The listing may be displayed higher in the search results and/or be featured in a more prominent and attractive fashion. The ordering of the listings is sometimes influenced by the extent to which content is available for the listing. Further still, the merchant may desire to maximize the probability that a consumer that views additional information about a business will have a favorable impression of the business.

The above goals may be achieved by maximizing the presence and quality of content associated with a listing. The merchant associated with a listing may therefore desire to be listed with multiple search services. Unfortunately, the merchant currently needs to obtain their listing from each search service provider separately, i.e., they need to contact each of the search service providers separately, provide the listing information to each of the search service providers, and pay each of the search service providers separately. Moreover, if they wish to update their listing, each service provider needs to be contacted separately.

Assuming a listing is updatable at each of the search service providers, an update may take days, weeks, or more to be reflected at a consumer-facing Web site, mobile directory, application, etc., of each of the search service providers. Therefore, in the related art, updates cannot occur in real time or near real time. Moreover, the merchant cannot provide their customers with information about real-time or near real-time services, such as, for example, an offer of a discount coupon “for the next hour only.”

SUMMARY OF THE INVENTION

The above-described problems are addressed and a technical solution is achieved in the art by providing a method and system for providing listings that include both NAP information and enhanced content (hereinafter “enhanced listings”) to multiple search service providers from a source system. As used herein, the term “enhanced content” refers to, but is not limited to, information provided in a listing in addition to identification information of a listing (e.g., name, address, telephone number, etc.) which may include, but is not limited to, web site URLs, photos, videos e-mail addresses, a special tagline to be used for promotional purposes, the latter included in a visual “tag” highlight. As used herein, a tag or a tag line refers to a real-time promotional message associated with a listing. Enhanced content may also include one or more structured lists. As used herein, a “structured list” refers to a type of enhanced content, e.g., lists of formatted real-world information that follows a distinct, easily recognizable pattern. Examples of structured listings may include, but are not limited to, restaurant menu lists, biographies of employees (“bios”), lists of products and services, lists of events, etc. (together, “enhanced content”).

In one example, the source system receives listing identification data from a merchant. The listing identification data is transmitted to each individual provider system. Potential matching listings are received from each provider system. The potential matching listings are matched to the listing identification data previously supplied by the merchant, and a measure of certainty of a match for each provider system is determined. If a match is found for a given provider system that equals or exceeds a predetermined level or more of certainty, then a provider-supplied external identifier (hereinafter “External ID”) for that match is recorded in the source system and is associated with the listing information provided by the merchant, and the returned listing data is recorded by the source system in the source system database as ready to be delivered to a provider system. If no such match is found, the source system presents the listing information from the provider system to the merchant (or an analyst working on behalf of the merchant).

In one example, when the source system presents the listing information from the provider system to the merchant, the source system may receive from the merchant an indication as to whether returned listing data from a provider system matches the merchant's listing. If the merchant confirms a match, the returned listing data is recorded by the source system in the source system database as ready to be delivered to a provider system. If the merchant indicates that the returned listing data is incorrect, or if no probable match of returned listing data from the provider system was found, then the merchant searches directly for their listing on the provider system via a source system interface. If the provider system returns listing data that the merchant confirms as a match, then the provider-supplied External ID is recorded for the listing that the merchant confirmed in the database of the provider system. The listing data is also recorded by the source system in the source system database as ready to be delivered to a provider system after a cross check by a human operator.

In one example, after completing a search on the provider system via a source system interface, the merchant may indicate that no listing on the provider system matches the merchant listing. In such circumstances, the source system records an indication in the source system database that the listing should be delivered to the provider system as a new listing to be added to the provider system after a cross check by a human operator.

In one example, a cross check by a human operator may be conducted when the merchant has indicated that the merchant listing did not match the provider data automatically selected, and then has either indicated that another provider listing matches or that no provider listing matches. The human operator either accepts as a match returned listing data from the provider system that the merchant indicated as a non-match, accepts as a match the provider listing selected by the merchant, searches and selects the provider system himself for a different match of listing data via a source system interface, or indicates that no valid listing is present on the provider system. Accordingly, the returned listing data is recorded by the source system in the source system database as ready to be delivered to a provider system, either with the “External ID” included in the provider listing data selected as a match or, if no such listing was selected, with an indication that the merchant listing is to be added to the provider site.

In one example, when listing data is recorded in the source system database as being ready for delivery, one or more methods of delivery may be selected to deliver an enhanced listing to the provider system. The selection of a deliver method may be based on (1) which methods are available on the provider system, (2) which data fields are included in the enhanced listing to be provided, and (3) which methods may cause the data fields associated with the enhanced listing to be sent to the provider system as quickly as possible. In one embodiment, all fields may be delivered through a single method. In another embodiment, some fields may be delivered through one method to provide faster delivery, while other fields may be delivered through a slower method.

In one example, the following delivery methods are provided: (1) periodic feed files, (2) real-time API integration; (3) JavaScript enhanced content; and (4) frequent delta updates.

In one example, in the periodic feed files listings delivery method, at periodic intervals, a file for each provider system containing associated target listings that are to become enhanced listings is generated for each provider system by the source system. This file contains NAP information and enhanced content for each of the merchant listings, and possibly the provider-supplied External ID previously identified and associated with the listing. If the provider-supplied external ID for a given listing is not provided, this is an indication that the listing does not exist on the provider system and should be created by the provider system. For each of the provider systems, the generated file is transmitted to the corresponding provider system.

In one example, the provider system processes the received listings. If at least one new listing is found that does not have an External ID supplied, the provider system adds a listing into the provider database and generates an External ID for it. The provider then updates the listings in the provider database with the listing information (NAP and enhanced content) provided by the source system for each listing, identifying each by External ID. In this manner, the merchant listing information on each provider is added and updated from a single point, and, as a result, the enhanced listing is now present on each provider.

In one example, in the real-time application programming interface (API) integration listings delivery method, as soon as new or updated merchant listing information is provided to the source system and, as applicable, approved according to the methods described above, the source system contacts the provider system through a real-time API, and provides merchant listing information, including, but not limited to, NAP and enhanced content, as well as the corresponding “External ID” for the listing on the provider system (or an indication that this listing is to be added to the provider system). The provider system updates its database with the new listing information, and is made available to consumers searching for business listings on the provider site. If the source system is contacting the provider system concerning a listing for the first time, the provider system provides the source system (either substantially immediately, or after some interval) with a source system assigned listing identifier (hereinafter “Listing ID”), the provider assigned External ID, and a universal resource locator (URL) where the consumer can expect to see the listing on the provider system. For any listings appearing for the first time, the merchant is provided with an indication that the listing is now in service on that provider, and supplies the merchant with a URL from which the provider listing associated with the business of the merchant may be seen.

In one example, the periodic feed files delivery method or the real-time API integration delivery method may be augmented by a JavaScript enhanced content delivery method. The JavaScript enhanced content delivery method permits enhanced content to be updated for a listing in real-time even if a provider does not support real-time updates to its database (e.g., as in the periodic feed files delivery method), or if the provider does support updates to its database but cannot substantially immediately display the updates to a consumer (as may happen in the real-time API integration listings delivery method).

The JavaScript enhanced content delivery method is executed after completing the steps of the periodic feed files delivery method or the real-time API integration delivery method. In the JavaScript enhanced content delivery method, in one example, the provider system is configured to store in its database an indication that the listing with a particular External ID is to include JavaScript based enhanced content, possibly to include a promotional highlight and a list of one or more structured listings, when displayed in a consumer Web browser. When the provider system provides listing information for any such listings to the consumer, the provider system may include a JavaScript in the Web page of a web browser associated with the consumer. The JavaScript runs on the consumer's Web browser, and may be configured to (1) contact the provider system, which may contact the source system to obtain the enhanced content, or (2) may contact the source system directly to obtain the enhanced content. For either method of contacting the source system, the source system may render the enhanced content in real time along with other parts of a listing when the Web page of the consumer is first loaded, or when the consumer interacts with an element on the Web page (e.g., an icon of a type of structured listing). The source system returns the most up-to-date enhanced content for the listing, which is then displayed to the consumer. Thus, the most up-to-date enhanced content, including, but not limited to, one or more real-time promotional highlight messages and/or one or more structured lists of a selected type of structured lists is displayed to the consumer.

In one example, the periodic feed files delivery method may be augmented with the frequent delta updates delivery method. In the frequent delta updates delivery method, the source system keeps track of all merchant listing records that are recorded either for the first time or for which the merchant has provided updated information. At regular intervals, for example, every five minutes, the provider system contacts the source system for an update. The source system delivers all of the updated listing information from the time since the last contact. The provider system processes this information by updating its own listing records based on the listing information supplied in the delta update. This up-to-date information is presented to consumers.

In one example, in connection with the periodic feed files delivery method, the provider system may assemble a list of all of the listings with listing information controlled and updated by the source system, may generate a “receipt file” containing these listings, and may transmit the receipt file to the source system. The receipt file may include, for each listing, the source system-assigned Listing ID, the provider system-supplied External ID, and a URL where the consumer can expect to see the listing on the provider system. For any listings appearing for the first time, the merchant is provided with an indication that the listing is now in service on that provider, and supplies the merchant with a URL from which the provider listing associated with the business of the merchant may be seen.

According to an embodiment of the present invention, the methods described for delivering listings may be employed both when a listing is initially provided by the merchant to the source system, and when updates to the NAP or enhanced content for a listing is provided by the merchant to the source system.

In one example, enhanced content may be rendered on a Web page associated with the consumer using a client-side Javascript. The client-side Javascript running in a Web browser of the consumer may search through the source-specific elements of the Web page (e.g., structures of lists, structures of sections, structures of items, etc.), and may contact the source system directly to obtain relevant Web elements (e.g., HTML markups, Javascripts, CSS). The client-side Javascript may be triggered when the Web page is first loaded in the Web browser associated with the consumer (to display a promotion tag with a listing) or when the consumer interacts with an element on the Web page (e.g., the consumer clicks on a specific icon to cause a pop-up).

In one example, enhanced content may be rendered on a Web page associated with the consumer using a server-side Javascript. The server-side Javascript running in a Web browser of the consumer may search through the source-specific elements of the Web page (e.g., structures of lists, structures of sections, structures of items, etc.), and may contact the provider system to obtain relevant Web elements (e.g., HTML markups, Javascripts, CSS). In response, the provider system may contact the source system to retrieve relevant Web elements (e.g., HTML markups, Javascripts, CSS). The server-side exchange may be triggered when the Web page is first loaded in the Web browser associated with the consumer (to display the enhanced content with the listing) or when consumer interacts with an element on the Web page (e.g., the consumer clicks on a specific icon to cause a pop-up).

Enhanced content may be identified by a provider ID (e.g., an identifier that the source system may assign to a provider system), an external ID (an identifier that provider system may assign to a merchant listing), and content type (e.g., a type of a structured listing). The provider system needs to provide the source system with at least these three pieces of information to retrieve the appropriate enhanced content on behalf of the consumer. The above-described problems are addressed and a technical solution is achieved in the art by providing a method and system for delivering enhanced listings (i.e., listings with enhanced content) to multiple search service providers from a source system. The source system receives listing identification data for delivery of enhanced listings to a plurality of provider systems. For each provider system of the plurality of provider systems the source system transmits to the provider system identification data. The source system receives corresponding identification data. When the corresponding identification data is valid identification data, the source system delivers the enhanced listing to the provider system with a provider-supplied external identifier as an indication to the provider system to update a listing with the enhanced content. When the corresponding identification data is not valid identification data, the source system delivers the enhanced listing to the provider system without the provider-supplied external identifier as an indication to the provider system to create a listing using the enhanced content.

In an example, the enhanced content may comprise one or more structured lists. Each structured list may comprise a list of one or more sections. Each of the sections may comprise a list of one or more items.

In an example, the source system may receive an indication to render enhanced content in a web browser associated with the user. The indication may be received from the provider system or a client system hosting the web browser. In an example, indication may be triggered in response to a loading of the web page in the web browser associated with the consumer. In another example, the indication may be triggered in response to a selection of an element on a web page in the web browser associated with the consumer. The source system may transmit the indicated enhanced content to the provider system or to the client system for rendering in the web browser.

In an example, the source system may transmit to the client system a Java Script for rendering the enhanced content in the web browser. Transmitting the selected enhanced content may comprise transmitting at least one of a list, a section of the list, or an item of the section. The list, section of the list, or an item of the section may be formatted according to one or more specifications of the provider system.

In an example, the source system may determine whether to deliver the enhanced content to a provider system based on a merchant-specified publication identifier associated with the provider system. When the merchant-specified publication identifier associated with the provider system is set to true, the source system may deliver the enhanced content to the provider system. When the merchant-specified publication identifier associated with the provider system is set to false, the source system may refrain from delivering the enhanced content to the provider system.

BRIEF DESCRIPTION OF THE DRAWINGS

The present invention will be more readily understood from the detailed description of examples presented below considered in conjunction with the attached drawings, of which:

FIGS. 1A and 1B are exemplary screen shots of one example of enhanced listings;

FIG. 2A depicts a conventional high level architecture for a merchant contacting multiple search service providers to add new listings with enhanced content, to correct NAP information, or to add enhanced content to existing listings;

FIG. 2B depicts one example of a high level system architecture for a merchant accessing a source system for providing listings including NAP information and enhanced content (together “enhanced listings”) to multiple search service providers;

FIG. 3 depicts a detailed system architecture of a system for providing enhanced listings to multiple search service providers from a source system;

FIG. 4 is a process flow diagram illustrating steps for providing enhanced listings to multiple search service providers from a single source system;

FIG. 5 is a process flow diagram illustrating steps for retrieving at least one merchant listing(s) from a plurality of systems based on listing identification data entered by the merchant;

FIG. 6 is a process flow diagram illustrating steps for receiving an indication from a merchant as to whether returned listing data received from at least one provider system is valid;

FIG. 7 is a process flow diagram illustrating steps for receiving a cross check on returned listing data indicated as not matching by the merchant;

FIGS. 8A and 8B are process flow diagrams illustrating steps for delivering enhanced listings to each of the provider systems employing a periodic feed files delivery method;

FIGS. 9A-9C show a list of all of the listing that should be enhanced listings, as provided by the source system to the provider system;

FIG. 10 shows a receipt file containing the listings of FIGS. 9A-9C;

FIG. 11 is a process flow diagram illustrating steps for the source system delivering enhanced content to each of the provider systems from the source (i.e., the source system) employing a real-time API integration delivery method;

FIG. 12 is a process flow diagram illustrating steps for the source system delivering enhanced content to each of the provider systems from the source (i.e., the source system) employing a JavaScript enhanced content delivery method;

FIG. 13 is a process flow diagram illustrating steps for the source system delivering enhanced content to each of the provider systems from the source (i.e., the source system) employing a frequent delta updates delivery method;

FIG. 14 is a process flow diagram illustrating steps for updating enhanced content on each of the provider systems at the request of the merchant;

FIG. 15 is a screen shot of an input screen for updating enhanced content (e.g., a promotional tagline);

FIG. 16 is a process flow diagram illustrating steps for a provider system rendering listings in response to a search request by a consumer from a consumer Web browser;

FIGS. 17A-17B are screen shots of search results displayed to the consumer without and with a real-time message, respectively;

FIG. 18 shows an example of a rendered Web page containing a non-consumer visible list of all listings that should receive a promotional message, indicated as a comma-separated list of Location IDs or External IDs;

FIG. 19 is a screen shot of enhanced features that may be provided to the consumer;

FIGS. 20A and 20B show several listings having lists of structured listings displayed in a consumer web browser;

FIG. 21A shows an initial rendered web page displays a list of structured listings as a series of icons;

FIG. 21B shows a window popping into view of the web browser of the consumer that displays the content corresponding to the structured list;

FIG. 22 shows tables or sections incorporated within a web page to display enhanced content of a structured list selected by the consumer;

FIG. 23 shows an initial rendered web page displays a list of structured listings as a series of icons as shown in FIG. 21A;

FIGS. 24A and 24B show a rendering of an initial list of structured listings and corresponding enhanced content, respectively, for mobile presentations; and

FIG. 25 illustrates a diagrammatic representation of a machine in the exemplary form of a computer system within which a set of instructions, for causing the machine to perform any one or more of the methodologies discussed herein, may be executed.

It is to be understood that the attached drawings are for purposes of illustrating the concepts of the invention and may not be to scale.

DETAILED DESCRIPTION OF THE INVENTION

Methods and systems for enabling merchants to have their business listed in the so-called “organic search results” on a large number of directories (including Web sites, mobile apps, etc.) through a single product/system are provided. As used herein, the term “organic search results” refers to, but is not limited to, listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.

A merchant is permitted to list promotional material comprising enhanced content associated with a listing through, among other things, highlighted content in search results and more complete content in the business profile on the service provider. In some embodiments, a URL is provided to permit the merchant to see their promoted listing on each search service provider's Web site. The merchant is permitted to update their information (e.g., when they move or when their phone number changes) and enhance their listing (e.g., by adding or modifying photos, text descriptions, special offers, hours, menus, bios, products and services, events, etc., i.e., enhanced content) from a single point substantially in real-time or near real-time.

The term “computer” or “computer platform” is intended to include any data processing device, such as a desktop computer, a laptop computer, a tablet computer, a mainframe computer, a server, a handheld device, a digital signal processor (DSP), an embedded processor (an example of which is described in connection with FIG. 25 hereinbelow), or any other device able to process data. The computer/computer platform is configured to include one or more microprocessors communicatively connected to one or more non-transitory computer-readable media and one or more networks. The term “communicatively connected” is intended to include any type of connection, whether wired or wireless, in which data may be communicated. The term “communicatively connected” is intended to include, but not limited to, a connection between devices and/or programs within a single computer or between devices and/or separate computers over a network. The term “network” is intended to include, but not limited to, OTA (over-the-air transmission, ATSC, DVB-T), packet-switched networks (TCP/IP, e.g., the Internet), satellite (microwave, MPEG transport stream or IP), direct broadcast satellite, analog cable transmission systems (RF), and digital video transmission systems (ATSC, HD-SDI, HDMI, DVI, VGA), etc.

The one or more computer readable media may be used for storing the instructions to be executed by the one or more processors, including an optional operating system, such as the Windows or the Linux operating system. The computer readable media may further be used for the storing and retrieval of data in one or more databases. The computer readable media may include a combination of volatile memory, such as RAM memory, and non-volatile memory, such as flash memory, optical disk(s), and/or hard disk(s). Portions of the data stored in the computer readable media may be provided by one or more human users at one or more monitors. The monitor (s) may be equipped with a keyboard and a mouse for selecting objects of interest by the user or for inputting data.

FIGS. 1A and 1B are exemplary screen shots of enhanced listings, according to an embodiment of the present invention. Exemplary listings 10 (e.g., Gold's Gym) may include, but are not limited to, a business name 12, address 14, telephone number 16, a link to a website for the business 18, user review information 20, a pointer to a map 22 of the location of the business, the business location on a map 24, a promotional message 26, and a list of structured listings 25, which may include, but are not limited to, menus 27 a, bios 27 b, products and services 27 c, events 27 d, etc.

FIG. 2A depicts a conventional high level architecture for a merchant 38 obtaining and managing business listings from multiple search service providers 28 a-28 n. As described hereinabove, the merchant 38 that desires to place a listing or correct an existing listing needs to do so with each of the search service providers 28 a-28 n (e.g., Google, Yahoo, Yelp, etc.) directly and separately, thereby needlessly duplicating effort that is substantially prone to errors accumulated over time. FIG. 2B depicts a high level system architecture for a merchant 38 accessing a single source system 30 for providing enhanced listings to multiple search service providers 28 a-28 n, according to an embodiment of the present invention. In contrast to the architecture of FIG. 2A, in FIG. 2B, the merchant 38 needs only to access the single source system 30 for entering a common listing that is propagated from the single source system 30 in real or near-real time to the search service providers 28 a-28 n, reducing error significantly and permitting multiple types of enhanced features to be described hereinbelow.

FIG. 3 depicts a system architecture of a single source system 30 for providing enhanced listings to multiple search service providers. The system 30 may be executed on one or more computer platforms 32, 34 a-34 n, interconnected by one or more networks 36, which may include the Internet. A central computer platform 32 (hereinafter “the source system 32”) include a plurality of software modules 102, 104, 106, 109, 110, 114 (to be described hereinbelow in connection with FIGS. 4-24) that are communicatively connected with a merchant 38, one or more human operators 40, a plurality of service provider computer platforms 34 a-34 n (hereinafter “the provider system(s) 34 a-34 n”), and a system database 42. Each of the service provider computer platforms 34 a-34 n provides a plurality of modules 108, 112, 116, 150 with which the source system 32 interacts for carrying out operations and providing result data between the source system 32 and the service provider computer platforms 34 a-34 n.

A plurality of provider application programming interfaces (APIs) 108 permits the source system 32 to search for matching listings as part of a matching process. The provider API searcher 106 is configured to accommodate existing APIs 108 provided that it meets system standards. In certain circumstances, a provider may need to modify their API 108 so that it may operate properly with the source system 32. The provider listing update APIs 150 are configured to receive information about new and updated listings to display from the listing delivery engine 114. Should a provider not be able to supply a provider listing update API 150, the provider may supply a periodic feed receiver 112 for processing periodic data updates generated by the source system 32 containing listings that should contain enhanced content. These are modules designed by each of the providers. They are generally designed to accommodate a source system enhanced listings format. The provider directory site/mobile app/etc. 116 is a module that serves the directory sites with which a consumer interacts, e.g., MapQuest.com, the MapQuest iPhone app, etc.

The modules 108, 112, 116, 150 are, in turn, are communicatively connected to a plurality of user devices running some form of communication software, preferably in a consumer Web browser 120 over a network, such as the Internet 36, and a provider database 44 a-44 n. In an example, the computer platform 32 may be communicatively connected to each of the plurality of user devices via a PowerListings JavaScript 118 running in the consumer Web browser 120 when enhanced content is pulled directly from a consumer Web browser 120 or device, rather than passing through a service provider computer platform (e.g., 34 a) (to be described hereinbelow in connection with FIG. 4-20). In such circumstances, the PowerListings JavaScript 118 (either provided by the system provider or written by the service provider and included within a Web page) calls the real-time content server 110 and obtains the needed enhanced content. Alternatively, the PowerListings JavaScript 118 may be replaced with, for example, a mobile application or some other non-Web application. In such circumstances, the mobile or external application may communicate directly with the real-time content server 110 to obtain the real-time content updates. However, in an example, a request typically passes through a service provider computer platform (e.g., 34 a) rather than having a direct connection between the application running on the consumer's device and the real-time content server 110.

FIG. 4 is a process flow diagram 400 illustrating exemplary steps for providing enhanced listings to multiple search service providers 34 a-34 n from the single source system 32. In step 402, the source system 32 receives listing identification data from a merchant 38. In Step 404, the listing identification data is transmitted to each individual provider system 34 a-34 n. In step 406, potential matching listings are received from each of the provider systems 34 a-34 n. In Step 408, the potential matching listings are matched to the listing identification data based on a measure of certainty. In step 410, if a match equals or exceeds a predetermined level of certainty, then in Step 412, a provider-supplied “External ID” is appended to (e.g., associated with) the listing. Optionally, in Step 414, a non-match or an existing match may be overridden by either the merchant 38 or by a human system operator 40. In Step 416, one or more enhanced listings are delivered to one or more provider systems 34 a-34 n using a listings delivery method based on External IDs.

In one example, when the listing identification data provided automatically or overridden by either the merchant 38 or the human system operator 40 is determined to be valid identification data, the source system 32 delivers the one or more enhanced listings to the one or more provider systems 34 a-34 n with the provider-supplied external identifier as an indication to the one or more provider systems 34 a-34 n to update the one or more enhanced listings with enhanced content. When the listing identification data provided automatically or overridden by either the merchant 38 or the human system operator 40 is determined not to be valid identification data, the source system 32 delivers the one or more listings to the one or more provider systems 34 a-34 n without the provider-supplied external identifier as an indication to the one or more provider systems 34 a-34 n to create the one or more enhanced listings using the enhanced content.

FIG. 5 is a process flow diagram 500 illustrating exemplary steps for retrieving at least one merchant listing(s) from the one or more provider systems 34 a-34 n based on listing identification data entered by the merchant 38. In Step 502, the PowerListings Web application 102 receives listing identification data provided by the merchant 38, which may include, but is not limited to, a business name, address, and telephone number (in certain embodiments, more than one set of listing identification data may be provided by the merchant 38, e.g., for multiple branches of a single chain business). In Step 504, the PowerListings backend coordinator 104 sends a message to a provider API searcher 106 to attempt to find a listing matching the received listing identification data to listing data that may be located on each of the plurality of provider systems 34 a-34 n. Then, for each individual provider system (e.g., the provider system 34 a), Steps 506-516 are executed as described hereinbelow.

In Step 506, the provider API searcher 106 invokes a provider API 108 with the listing identification data supplied by the merchant 38. In Step 508, the provider API 108 of the provider system 34 a may return potential matching listings to the provider API searcher 106. In Step 510, the provider API searcher 106 employs a method to determine which of the returned results matches the listing identification data supplied by the merchant 38, if any, and a measure of certainty of a match for the provider system 34 a. Each potential match is given a score that indicates the system's level of certainty that the potential match listings corresponds with the listing identification data supplied by the merchant. To calculate this score, the system normalizes the core listing information supplied by the merchant and returned with each potential match. Then the system assigns up to one point for similarity of each of the following data fields: name, address (including city, state, and postal code), and primary phone number. The system also assigns points for matches of non-primary phone numbers and merchant URL. If a match has at least three points—which can happen only if the name, address, and primary phone number match exactly, or if two of the three match and the other fields match exactly—the listing is considered to be so perfect a match that it can be recorded as a listing match without merchant verification (i.e., equal to or above a predetermined level of certainty). If it has a match of at least one point, then it is considered a possible match and can be presented to the merchant as such. Otherwise, it is considered that there are no possible matches.

In Step 512, if a match is found that equals or exceed a predetermined level or more of certainty, then in Step 514, the provider API searcher 106 records a provider-supplied “External ID” for the listing along with returned listing data (e.g., the name, address, telephone number, and URL associated with the listing found on the provider system 34 a) in the system database 42; otherwise, processing proceeds to step 522. As used herein, an External ID refers to a unique identifier that each of the provider systems 34 a-34 n has assigned to a listing for their own purposes. This contrasts with a system-provided “Listing ID” that is a unique identifier assigned by the source system 32 to the same listing on a per provider/per listing (e.g., per business physical location) basis. In step 516, a matching process is conducted by the source system 32, wherein an attempt is made to determine the External ID of the listing on the provider's system that most closely matches the listing with the system-provided Listing ID. The purpose of the matching process is to ascertain whether there is a corresponding listing on the server provider's side. If, in step 518, a match is found, then in step 520, the provider-supplied External ID is associated with the system-supplied Listing ID in the system database 42 for the provider system (e.g., 34 a). If, in Step 516, no match was retuned, then in Step 522, the provider API searcher 106 records “no match found” in the system database 42 for the provider system 34 a. Also, a “no External ID corresponding to the Listing ID” in question is recorded in the database 42 for the provider system 34 a.

FIG. 6 is a process flow diagram 600 illustrating exemplary steps for the source system 32 receiving an indication from the merchant 38 as to whether returned listing data received from a provider system 34 a is valid. In Step 602, the PowerListings Web application 102 provides the merchant 38 with a list of all of the provider systems 34 a-34 n wherein a search for at least one listing has been completed. Then, for each individual provider system (e.g., the provider system 34 a), Steps 604-612 are executed as described hereinbelow.

In Step 604, if a probable match was found, then in Step 605, the PowerListings Web application 102 displays the returned listing data (e.g., the name, address, and phone number) as supplied by the provider system 34 a, and prompts the merchant 38 to confirm that the correct returned listing data was identified. If, in Step 606, the merchant 38 confirms a matching returned listing data, then in Step 608, the returned listing data is recorded by the source system 32 in the system database 42 along with an indication that the returned listing data is “ready to be delivered to the provider system” 34 a as described hereinbelow. If, in Step 604, the merchant 38 indicates that the returned listing data is incorrect, or if no probable match of returned listing data from the provider system 34 a was found, then in Step 609, the merchant 38 searches directly for their listing on the provider systems 34 a via queries made through the PowerListings Web application 102, the provider API searcher 106, and the provider API 108 of the provider system 34 a. If, in step 610, as a result of the queries in Step 609, the provider system 34 a returns listing data that the merchant 38 confirms as a match, then in Step 611, the source system 32 records the provider-supplied External ID for the listing that the merchant 38 confirmed in the system database 42 for the provider system 34 a. If, in Step 606, the provider system 34 a does not return listing data or, in Step 610, none of the returned listing data is considered a match by the merchant 38, then in Step 612, the source system 32 records a “NO LISTING FOUND” or some other negative indication in the system database 42 for the provider system 34 a. Also, a “no External ID corresponding to the Listing ID” in question is recorded in the system database 42 for the provider system 34 a.

FIG. 7 is a process flow diagram 700 illustrating exemplary steps for the source system 32 receiving a cross check on returned listing data indicated as not matching by the merchant 38 from Step 606 of FIG. 6 above. In Step 702, a human operator 40 logs into a human review application 110 on the source system 32. In Step 703, the human review application 110 displays a list of returned listing data from the provider system 34 a wherein the merchant 38 indicated something other than an acceptable match determined automatically as described hereinabove. Via a selection from the human review application 110, the human operator 40 either accepts as a match in Step 704 returned listing data from the provider system 34 a that the merchant 38 indicated as a non-match, searches and selects in Step 706 the provider system 34 a himself for a different match of listing data via the provider API searcher 106, or indicates in Step 708 that no valid listing is present on the provider system 34 a. If at least one returned listing is confirmed by either the merchant 38 or the human operator 40 as valid, in Step 710, the valid returned listing data is ready to be delivered to the provider system 34 a as described hereinbelow. Also, the provider-supplied external ID for the listing that was selected by the human operator 40 is stored with the valid listing and associated with a system-supplied Listing ID in the system database 42. The execution of Steps 702-710 prevents fraudulent changes of any portion of listing data by non-authorized person(s) (e.g., setting name, telephone number, or images for one listing to the data for some listing on the provider system that does not correspond to it).

In one example, a merchant 38 may enter fields of enhanced content at the Power Listings web application 102 in addition to listing identification data corresponding to different types of lists. The enhanced content may include, but are not limited to, menus, bios, products and services, and events. The enhanced content are converted by the source system 32 to one or more structured lists to be displayed in the consumer web browser 120. When the consumer 46 “clicks on” an icon corresponding to one of the types of structured lists, the structured list may be expanded to display all of or sections corresponding to the menus, bios, products and services, or events in real time. Items (e.g., in a food menu) are the most basic building blocks of the structured lists. Items may be grouped into sections, and sections may be grouped into (structured) lists. Once created, the structured lists may be stored in the system database 42 in a plurality of tables. The one or more tables may be associated with one or more enhanced listings on a per physical location (e.g., listing) of a business basis, a subset of all locations of a business basis, or all locations of a business basis.

Table 1 shows a number of fields associated with a structured list that may be stored in a table in the system database 42. Each structured list may be associated with list information, which may comprise a list identifier (“list_id”), a list type (“list_Type”, e.g., a food menu list, a list of employee biographies, a list of products and services sold by the business, a list of events associated with the business, etc.), a list title (“list_Title”), a size of the list in bytes (“list_size”), a boolean flag indicating whether the list should be published (“list_Publish”) to one or more provider systems 34 a-34 n, and a list of sections (“list_Section”). The list data table may be associated with a business identifier (“business_Id”).

TABLE 1 List Structure Fields Descriptions list_Id Structured list identification list_Name Internal (non-published) list identifier, specified by the merchant list_Title External list identifier list_Type Type of the list (currently, the following four types are supported: “MENU”, “BIOS”, “PRODUCTS”, “EVENTS”) list_Size Number of items in the list list_Publish A boolean flag to determine whether the list should be published or not list_Section A list of sections (see section structure)

Table 2 shows a number of fields associated with a section (“section information”) of a structured list. Each section may be associated with section information, which may comprise fields stored in one section data table comprising a section identifier (“section_Id”), a section name (“section_Name”), and a list of items (“items”). The section data table may be associated with a list identifier (“list_Id”).

TABLE 2 Section Structure Fields Descriptions section_Id Section identification section_Name Section name section_Description Section description items A list of items (see item structure)

Table 3 shows an example of a number of fields or structures (e.g., a cost structure) associated with an item structure (“item information”) of a structured list. Each item field may be associated with item information. The item information may be stored in one data table, along with an associated section identifier (“section_Id”). The item types structure shown in Table 3 is not limited to menus, bois, products and services, and events, but may include other types of items, fields of items, etc.

TABLE 3 Item Structure Fields Descriptions item_Id Item identification item_Name Item name item_Description Item description item_Photo Used for product, bio, events, and menu items item_Video Used for products, and events items; YouTube video link item_URL Used for products, bio, and events items; link to merchant-hosted page item_Cost Used for menu and product items item_calories Used for menu item only item_b_Title Bio item only field item_b_Education Bio item only field, list of educations item_b_Affiliations Bio item only field, list of affiliations and certifications item_b_Services Bio item only field; list of services provided item_p_idCode Product item only field; used to host displayed item ID (e.g., SKU #). Visible to consumers. item_e_EventType User provided. E.g., “Book Signing”, “Sales”, “Concert” item_e_Starts Start time in ISO8601 format (yyyy-mm-dd:T:hh:mm) item_e_Ends End time in ISO8601 format (yyyy-mm-dd-T:hh:mm)

A merchant 38 subsequently designates associations of structured lists with locations. Once the association is made, the list_Id and list_Type are associated with the location_Id. The merchant 38 may employ the source system 32 to publish the created structured lists. Once the structured lists are published, basic list information (list_Id, list_Type, list_Name, list_Description) may be included with location-provider listing pair updates and/or order calls to one or more of the provider systems 34 a-34 b (See FIGS. 8A and 8B and accompanying description). Links to the structured lists may be displayed in the search results of a web page associated with the provider site, on consumer web browser pages 120 and on mobile sites 120. See FIGS. 20-24 for examples of techniques for displaying structured lists on consumer web browser pages 120 and on mobile sites 120.

In one example, when a consumer 46 views and selects an icon corresponding to a structured list in a listing in a consumer web browser pages 120 or on a mobile site 120, a provider system (e.g., 34 a) may make a call to the source system 32 to obtain a detailed structured list to be expanded on the web browser pages 120 or on the mobile site 120 in real time. This decreases the amount of data (e.g., items) that needs to be processed for deliver from the source system 32 to one or more of the provider systems 34 a-34 n and subsequently for initial delivery to the web browser pages or on the mobile site 120.

FIGS. 8A and 8B are a process flow diagram 800 illustrating exemplary steps for the source system 32 delivering enhanced content, including possibly a promotional tag and message and one or more structured lists, to each of the provider systems 34 a-34 n from a single source (i.e., the source system 32) employing a periodic feed files delivery method. In Step 802, at periodic intervals, e.g., each day, a listings delivery engine 110 generates a file for each provider system 34 a-34 n containing associated target listings that should receive one or more enhanced listings is generated for each provider system 34 a-34 n. This file may include, but is not limited to, NAP information, enhanced content for each of the merchant listings, and the provider-supplied external ID previously identified and associated with the listing, if available. If the provider-supplied external ID for a given listing is not provided, this is an indication that the listing does not exist on the provider system (e.g., 34 a) and should be created by the provider system (e.g., 34 a). In Step 804, for each of the provider systems 34 a-34 n, the generated file is transmitted to the corresponding provider system (e.g., 34 a). The listings delivery engine 110 transfers a corresponding generated file to the corresponding provider system (e.g., 34 a) via a corresponding provider periodic feed receiver 112 (using mechanisms that may include, for example, HTTP, FTP, or a custom API). Then, for each individual provider system (e.g., the provider system 34 a), Steps 805-822 are executed as described hereinbelow.

In Step 805, the provider system 34 a processes the listings file received in Step 804 on a per listing basis. In step 806, a query is made whether the listing contains an external ID. If, in step 806, the listing does not have an external ID, then in Step 807, the provider system (e.g., 34 a) creates a new listing record in the provider database 44 a, assigns the listing (record) a new external ID, adds content from the feed (i.e. the listing data) to the new listing record, and sets a flag for the listing indicating that the listing should have enhanced content when displayed in a consumer Web browser 120 as provided by the corresponding provider directory site 116. If, in Step 806, an external ID for the listing was supplied, then in step 808, a query is made whether the listing was provided before by the source system 32. If, in step 808, an external ID was supplied, but the listing was not previously provided by the source system 32 (i.e., it was previously associated with a listing via selection by either the human operator 40 via the a human review application 110 or via the merchant 38 via the tags Web application 102 on the source system 32), then in Step 809, the provider system (e.g., 34 a) stores an indication that the listing with the External ID is to receive enhanced content when displayed in a consumer Web browser 120 as provided by a provider directory site 116 associated with the provider system 34 a, stores a source system listing ID that should be associated with the listing, and incorporates the listing content from the feed into an existing listing record in the provider database (e.g., 44 a) (e.g., NAP and enhanced content). If, in Step 808, an external ID was supplied, and a listing was previously provided by the source system 32, then, in Step 810, the provider system 34 a updates the existing listing using the enhanced content in the provider database 44 a to reflect the information provided with the received listing. In Step 812, a query is made whether there are any more listings in the listing file to be processed. If, in Step 812, the last listing in the listing file has not been processed, then execution returns to Step 806; otherwise, processing proceeds to Step 814.

In Step 814, the provider system 34 a assembles a list of all of the listings that the provider system 34 a indicates should have enhanced content (See FIGS. 9A-9C), and in Step 816, the provider periodic feed interface 112 corresponding to the provider system 34 a generates a “receipt file” containing these listings, including for each listing, the system-assigned Listing ID, an External ID, and a URL where the consumer 46 can expect to see the enhanced listing on the provider system (See FIG. 10). In Step 818, the source system 32 receives the receipt file from each of the provider systems 34 a-34 n wherein the provider periodic feed interface 112 returns the receipt file to the listings delivery engine 114. The PowerListings backend coordinator 104 receives the receipt files from provider periodic feed interface 112. In Step 820, for any listings appearing for the first time as determined by a query into the system database 42 by the Power Listings backend coordinator 104, the PowerListings backend coordinator 104 provides the merchant via the tags Web application 102 with an indication that that the enhanced listings are now in service, and supplies the merchant 38 with a URL from which the enhanced listing associated with the business of the merchant 38 may be seen. (In an example, the Power Listings backend coordinator 104 may employ a Web crawler to confirm that the enhanced listing is visible on the supplied URL and that all content, including the promotional highlight and message, name, address, phone, descriptions, photos, structured listings, etc. is visible and correct, before notifying the merchant 38 that the enhanced listing is live).

FIGS. 9A-9C show an exemplary list of all of the listings 900 that should be enhanced listings, as provided by the source system 32 to the provider system 34 a. Reference 902 points to a first listing in XML. Reference 904 points to an example of an External ID. Reference 906 points to an example of a promotional message. Reference 907 refers to an example of a list of structured listings. Reference 908 points to the beginning of a second listing, while reference 910 points to the end of the second listing.

FIG. 10 shows an exemplary receipt file 1000 containing the listings of FIGS. 9A and 9B. Each block 1002 includes, for example, pairs of source system provided IDs 1004 and associated External IDs 1006.

FIG. 11 is a process flow diagram 1100 illustrating exemplary steps for the source system 32 delivering enhanced content to each of the provider systems 34 a-34 n from a single source (i.e., the source system 32) employing a real-time API integration delivery method. In Step 1102, the source system's listing delivery engine 114 transmits the new listing to the provider listing update API 150. In Step 1104, the provider system (e.g., 34 a) processes the received listing by applying different logic in Step 1106 based on whether the source system 32 supplies an External ID. If, in Step 1106, no External ID for the listing is provided, this is an instruction to the provider system (e.g., 34 a) to add a new listing. In Step 1108, the provider system (e.g., 34 a) adds the new listing in near real-time, assigns it an External ID, and records an indication that it should be an enhanced listing, including saving any enhanced content that was transmitted along with it by the source system 32. In Step 1110, the provider system (e.g., 34 a) returns the newly-assigned External ID to the source system 32 along with confirmation that the listing will become an enhanced listing. If, in Step 1106, the source system 32 had transmitted an External ID, the provider system (e.g., 34 a) saves an indication in its database (e.g., 44 a) that the listing should be an enhanced listing (Step 1112) and sends a confirmation to the source system 32 that the request was processed (Step 1114).

According to an embodiment of the present invention, the periodic feed files delivery method or the real-time API integration delivery method may be augmented by a JavaScript enhanced content delivery method. The JavaScript enhanced content delivery method permits enhanced content to be updated for a listing in real-time even if a provider system (e.g., 34 a) does not support real-time updates to its database (e.g., 44 a) (e.g., as in the periodic feed files delivery method), if the provider system (e.g., 34 a) does support updates to its database (e.g., 44 a) but cannot substantially immediately display the updates to a consumer (as may happen in the real-time API integration listings delivery method or when a listing comprises one or more structured lists. In the latter example, an attempt may be made to render the enhanced content when a Web page of the Web browser 120 associated with the consumer 46 (to display a promotion tag with a listing and/or one or more structured lists) is first loaded, or when the consumer 46 interacts with an element on the Web page (e.g., the consumer 46 selects an icon corresponding to one of types of the structured lists to be expanded in her web browser 120 or other display device 120). The JavaScript enhanced content delivery method is executed after completing the steps of the periodic feed files delivery method or the real-time API integration deliver method.

FIG. 12 is a process flow diagram illustrating 1200 exemplary steps for the source system 32 delivering enhanced content to each of the provider systems 34 a-34 n from a single source (i.e., the source system 32) employing a JavaScript enhanced content delivery method, according to an embodiment of the present invention. In step 1202, the periodic feed files delivery method or the real-time API integration deliver method is executed. In at step 1204, the provider system 34 a stores in the provider database 44 a an indication that a listing with the External ID is to include JavaScript based enhanced content, possibly to include an optional promotional highlight and one or more structured lists when displayed in a consumer Web browser 120. In Step 1206, when the provider system 34 a receives a request from the consumer 46 from the consumer's Web browser 120 to provide listing information for any such listings to the consumer 46, then in Step 1208, the provider system 34 a displays a Web page that includes a JavaScript 118 that is specifically designed for delivering enhanced content for the requested listing(s).

In an example, a variation of the JavaScript enhanced content delivery method may be used. In this variation, the provider system 34 a requests the enhanced content in question directly from the source system 32 through a server-to-server connection, and then serves this information to the consumer 46 as though it were incorporated into the provider system database 44 a, although it has not been.

More particularly, the Web page or mobile application of the consumer Web browser 120 may be configured to display one or more icons that may be expanded to display one or more structured lists when the consumer 46 selects one or more of the icons.

In one example, the provider system 34 a may be configured to store in its database 44 a an indication that the listing with a particular External ID is to include JavaScript based enhanced content, possibly to include a promotional highlight and one or more structured lists, when displayed in a consumer Web browser 120. When the provider system 34 a provides listing information for any such listings to the consumer 46, the provider system 34 a may include a JavaScript 118 in the Web page of a web browser 120 associated with the consumer 46. This JavaScript 118 runs on the consumer's Web browser 120. The JavaScript 118 may be configured to (1) contact the provider system 34, which may contact the source system 32 to obtain the enhanced content, or (2) may contact the source system 32 directly to obtain the enhanced content. For either method of contacting the source system 32, the source system 32 may render enhanced content in real time along with other parts of a listing (e.g., server-side interactions) when the Web page of the Web browser 120 of the consumer 46 is first loaded, or when consumer 46 interacts with an element on the Web page (e.g., a selection of an icon corresponding to a structured list). The source system 32 may return the most up-to-date enhanced content for the listing, which is then displayed on the Web page of the Web browser 120 of the consumer 46. Thus, the most up-to-date enhanced content, including, but not limited to, one or more real-time promotional highlight messages and/or one or more structured lists of a selected type of structured lists may be displayed to the consumer 46, thus rendering a complete enhanced listing available to the consumer on a provider system 34 a.

In one example, enhanced content may be rendered on a Web page in a Web browser 120 associated with the consumer 46 using a client-side Javascript. The client-side Javascript running in a Web browser 120 of the consumer 46 may search through the source-specific elements (e.g., from structures of lists, structures of sections, structures of items, etc.) of the Web page, and may contact the source system 32 directly to obtain relevant Web elements (e.g., HTML markups, Javascripts, CSS). The client-side Javascript may be triggered when the Web page is first loaded in the Web browser 120 associated with the consumer 46 (e.g., to display a promotion tag with a listing) or when the consumer 46 interacts with an element on the Web page (e.g., the consumer clicks on a specific icon to cause a pop-up).

In one example, enhanced content may be rendered on a Web page associated with the consumer 46 using a server-side Javascript. The server-side Javascript running in the Web browser 120 of the consumer 46 may search through the source-specific elements of the Web page (e.g., from structures of lists, structures of sections, structures of items, etc.), and may contact the provider system 34 a to obtain relevant Web elements (e.g., HTML markups, Javascripts, cascading style sheets (CSS)). In response, the provider system 34 a may contact the source system 32 to retrieve relevant Web elements (e.g., HTML markups, Javascripts, CSS). The server-side exchange may be triggered when the Web page is first loaded in the Web browser 120 associated with the consumer 46 (e.g., to display the enhanced content with the listing) or when the consumer 46 interacts with an element on the web page (e.g., the consumer clicks on a specific icon to cause a pop-up).

Enhanced content may be identified by a provider ID (e.g., an identifier that the source system may assign to a provider system), an external ID (an identifier that provider system may assign to a merchant listing), and content type (e.g., a type of a structured list). The provider system 34 a needs to provide the source system 32 with at least these three pieces of information to retrieve the appropriate enhanced content on behalf of the consumer 46. The provider system 34 a contacts the source system 32, which provides the listing delivery engine 114 and the real-time content server 110 of the source system 32 with the provider ID, External ID and content type of the listing in question to obtain the selected structured list from one or more list tables, section tables, and item tables in the system database 42. The provider system 34 a receives from the source system 32 corresponding hypertext markup language (HTML) and a Java Script that has been specifically formatted to the specifications of the provider system 34 a to effect a display of the selected structured list in the consumer's Web browser 120. The JavaScript inserts the returned HTML in proper places on the web page in the consumer web browser 120.

FIG. 13 is a process flow diagram 1300 illustrating exemplary steps for the source system 32 delivering enhanced content to each of the provider systems 34 a-34 n from a single source (i.e., the source system 32) employing a frequent delta updates delivery method. In step 1302, the source system 32 keeps track of all merchant listing records that are recorded either for the first time or for which the merchant has provided updated information. In step 1304, at regular intervals, (e.g., every five minutes) the provider system 34 a contacts the source system 32 for an update. In step 1306, the source system 32 delivers all of the updated listing information from the time since the last contact. In step 1308, the provider system 34 a processes this information by updating its own listing records in the provider database 44 a based on the listing information supplied in the delta update. In Step 1310, when the provider system 34 a receives a request from the consumer 46 from a consumer Web browser 120 to provide listing information for any such listings to the consumer 46, then in Step 1312, the provider system 34 a provides the up-to-date information to the consumer 46 in a consumer Web browser 120.

FIG. 14 is a process flow diagram 1400 illustrating exemplary steps for the source system 32 updating enhanced content associated with enhanced listings on each of the provider systems 34 a-34 n at the request of the merchant 38. In Step 1402, the merchant 38 may update/change any content associated with enhanced listings, such as a promotional message or URL associated with the promotional message, photos, business description, one or more structured lists, etc. via the PowerListings Web application 102 (See FIG. 15 for an example input screen for the promotional message), upon which, in Step 1404, the update is passed to the listings delivery engine 114. The updated enhanced content may be included with the listing when next supplied to the provider systems 34 a-34 n as described above when employing either the periodic feed delivery method, or the real-time API request delivery method. Enhanced content may be included with listings delivery by the listings delivery engine 114. The enhanced content (especially a more complicated structured list) may be provided in real-time (via a Java script). In Step 1406, the update is made available to a real-time content server 110. In an example, optionally in Step 1408, the PowerListings backend coordinator 104 may automatically screen one or more promotional messages or, in another example, some or all content provided by the merchant 38 for suspicious content using automated checks, and, in Step 1410, may be escalated for review by a human operator 40 via the human review Web application 114.

FIG. 16 is a process flow diagram 1600 illustrating exemplary steps for a provider system 34 a-34 n rendering listings in response to a search request by a consumer 46 from a consumer Web browser 120. FIGS. 17A-17B are exemplary screen shots of search results displayed to the consumer 46. In Step 1602, the provider directory site 116 receives a search request from the consumer 46 via their consumer Web browser 120. In response to the search request, in Step 1404, the provider directory site 116 executes the search by means known in the art. When results are returned, in Step 1606, the provider directory site 116 renders the search results in the consumer Web browser 120 in such a way as to (i) include enhanced content which may comprise a promotional highlight and a specific structured list (initially a list of types of structured lists), (ii) include an area in the Web page on the consumer Web browser 120 in which a real-time message a specific structured list (initially a list of types of structured lists), and other enhanced content included in an enhanced listing may be displayed, and (iii) include a special identifier, not visible to the consumer 46, indicating where the real-time message, a specific structured list, and other enhanced content should be displayed and which listing, identified either by a source system Listing ID or by an External ID, is being displayed. The consumer Web browser 120 may be further rendered to include a PowerListings JavaScript 118, customized to contain a non-consumer visible list of all listings on the rendered Web page that are enhanced listings and should therefore include real-time content from the source system, indicated as a comma-separated list of Location IDs or External IDs (See FIG. 18).

Referring now to FIGS. 16 and 17A, the consumer Web browser 120 initially displays the listing as served by the provider system 34 a-34 n, without real-time content (e.g., a promotional message and a specific structured list selected by the consumer 46 (but includes icons or tabs indicating a list of types of structured list)). In Step 1608, the PowerListings JavaScript 118 requests the most up-to-date real-time content, such as a real-time promotional message and a specific structured list selected by the consumer 46, for each of the indicated listings from the real-time content server 110. In Step 1410, the real-time content server 110 returns the most up-to-date message (as updated by the merchant 38). In Step 1412, the PowerListings JavaScript 118 locates the correct location in the consumer Web browser 120 for rendering the message and the specified structured list selected by the consumer 46 for each listing based on the hidden HTML tag rendered in Step 1606, and places the message and the specified structured list selected by the consumer 46 at that location. As a result, the most up-to-date real-time enhanced content is displayed.

In an example, the steps of the source system 32 updating enhanced listings on each of the provider systems 34 a-34 n at the request of the merchant 38 of FIG. 14 and rendering enhanced listings in response to a search request on the consumer Web browser 120 of FIG. 16 are subject to numerous variations. For instance, rather than rendering a blank area for the real-time message, the provider directory site 116 may render the most recent message supplied via the periodic feed files delivery method to the provider periodic feed receiver 112, which is then replaced with a JavaScript. Rather than including PowerListings JavaScript 118, the provider system 34 a-34 n may include a custom-written JavaScript that makes calls directly to the real-time content server 110. A provider supplied JavaScript may be preferable when the provider system 34 a-34 n has a JavaScript included in its own applications and it is desirable for the provider system 34 a-34 n to integrate the call to the real-time content server 110 within the existing logic of the provider system 34 a-34 n.

In an example, the JavaScript mechanism for real-time content updates described above can be used by provider systems either when displaying search results, which may include one or more enhanced listings mixed with regular listings (which may include less information concerning each) or when displaying a page with detailed information for a single enhanced listing. In the latter case, the information that is pulled from the real-time content server 110 may include an extensive set of the content fields associated with the enhanced listing (e.g., a specified structured list selected by the consumer 46), so that all or nearly all of the information supplied with the enhanced listing is served directly from the source system's real-time content server 110 without being processed by the provider system directly.

In an example, rather than passing a JavaScript to a consumer Web browser 120, the provider directory site 116 may request the most up-to-date enhanced content for each enhanced listing in server-to-server communication with the real-time content server 114 on demand, and then may render the enhanced content, including the promotional message or “tag line,” and a specified structured list selected by the consumer in the consumer Web browser 120. (Although other information associated with the listing may be supplied through the real-time mechanism as well, the tag line, i.e. promotional message, is the one that is most time-sensitive because it often contains promotional deals, e.g., “$20 off a refrigerator today only!”).

In an example, if the listings are not rendered in a consumer Web browser 120, but via a mobile application, navigation application, etc., the device hosting the application may not be operable to employ JavaScript. In such circumstances, the provider directory site 116 may request the most up-to-date listings content for enhanced listings on demand via the real-time content server 110 before serving the enhanced listings to the consumer 46 via the application.

In an example, the listings delivery engine 110 may pass real-time content updates to real-time provider listing update APIs 150 rather than via the provider periodic feed receiver 112 executing in the provider system 34 a-34 n for the purpose of receiving real-time content updates.

FIG. 19 is a screen shot 1900 of exemplary enhanced features that may be provided to the consumer 46. On a regular basis, the merchant 38 may supply enhanced content about their business via the PowerListings Web application 102. Enhanced content may additionally include, but is not limited to: a description of the business 1902, a list of services the business provides 1904, photographs and other images 1906, a video (not shown), a map location 1908, business hours 1910, a promotional listing (e.g., a coupon) 1912, inventory information (not shown), etc. This enhanced content is provided with business listings via enhanced listing data retrieved from the central database 42 by the listings delivery engine 114 and passed to the provider periodic feed receiver 112, provider listing update API 150, served via the real-time JavaScript mechanism from the real-time content server 110, or by some combination of these mechanisms. The enhanced content may be included by the provider system 34 a-34 n on the provider directory site 116 when a consumer 46 requests detailed information about a particular merchant. In an example, when the merchant 38 changes listing information data, e.g., the name, address, a phone number of a listing, a section of a menu in a structured list of a menu, etc., the change is updated via the PowerListings Web application 102. The update is passed from the Power Listing Web application 102 via the listings delivery engine 114 to the provider periodic feed receiver 112 or the provider listing update API 150. Because the listing includes an External ID, the provider periodic feed receiver 112 or provider listing update API 150 interprets the new information as an update to an existing listing rather than a new listing, and updates the listing in the provider database 44 a-44 n. In this way, the merchant 38 may maintain their listing information from a single location (i.e., the PowerListings Web application 102 of the source system 32).

FIG. 20A show several listings having icons (e.g., corresponding to types of structured lists) 2002-2008 displayed in a consumer web browser 120 in various forms. In one example, in FIG. 20B, when a consumer 46 clicks on any of the icons 2002-2008 of FIG. 20A corresponding to a structured list, the list contents (items) pop up over the search results page. In the search result page, the consumer 48 can see a portion of the listing (including the icons). The consumer 48 can directly click on these icons to preview the list. In this way, the consumer 48 can search for listings on a provider site (e.g., 34 a). In another example, in FIG. 21A, an initial rendered web page displays a list of structured lists as a series of icons 2102. Each of the icons 2102 stands for a link to a structured list. When the consumer 46 clicks any of the icons/links 2102, a window pops into view of the web browser 120 of the consumer 46 that displays the enhanced content corresponding to the structured list (e.g., menu items in a menu) as shown in FIG. 21B.

In another example, FIG. 22 shows tables or sections 2202 incorporated within a web page to display enhanced content of a structured list selected by the consumer 46. In this example, the enhanced content is incorporated directly into the web page 2204.

In another example, in FIG. 23, an initial rendered web page displays a list of structured lists as a series of icons as shown in FIG. 21A. But rather than a popup, clicking on a link transmits to the web browser 120 of the consumer 46 another web page hosted by the provider system 34 a that contains the enhanced content corresponding to the structured list and a link back to the initial rendered page.

FIGS. 24A and 24B show a rendering of an initial list of structured lists 2402 and corresponding enhanced content, respectively, for mobile presentations. For mobile presentations, an initial mobile page (FIG. 24A) has links to all of the lists available for the listing. Clicking on any of the links renders the enhanced content corresponding to the structured list as shown in FIG. 24B.

FIG. 25 illustrates a diagrammatic representation of a machine in the exemplary form of a computer system 2500 within which a set of instructions, for causing the machine to perform any one or more of the methodologies discussed herein, may be executed. In alternative embodiments, the machine may be connected (e.g., networked) to other machines in a local area network (LAN), an intranet, an extranet, or the Internet. The machine may operate in the capacity of a server or a client machine in a client-server network environment, or as a peer machine in a peer-to-peer (or distributed) network environment. The machine may be a personal computer (PC), a tablet PC, a set-top box (STB), a personal digital assistant (PDA), a cellular telephone, a web appliance, a server, a network router, switch or bridge, or any machine capable of executing a set of instructions (sequential or otherwise) that specify actions to be taken by that machine. Further, while only a single machine is illustrated, the term “machine” shall also be taken to include any collection of machines that individually or jointly execute a set (or multiple sets) of instructions to perform any one or more of the methodologies discussed herein.

The exemplary computer system 2500 includes a processing device 2502, a main memory 2504 (e.g., read-only memory (ROM), flash memory, dynamic random access memory (DRAM) (such as synchronous DRAM (SDRAM) or Rambus DRAM (RDRAM), etc.), a static memory 2506 (e.g., flash memory, static random access memory (SRAM), etc.), and a data storage device 2518, which communicate with each other via a bus 2530.

Processing device 2502 represents one or more general-purpose processing devices such as a microprocessor, central processing unit, or the like. More particularly, the processing device may be complex instruction set computing (CISC) microprocessor, reduced instruction set computer (RISC) microprocessor, very long instruction word (VLIW) microprocessor, or processor implementing other instruction sets, or processors implementing a combination of instruction sets. Processing device 2502 may also be one or more special-purpose processing devices such as an application specific integrated circuit (ASIC), a field programmable gate array (FPGA), a digital signal processor (DSP), network processor, or the like. Processing device 2502 is configured to execute device queue manager logic 2522 for performing the operations and steps discussed herein.

Computer system 2500 may further include a network interface device 2508. Computer system 2500 also may include a video display unit 2010 (e.g., a liquid crystal display (LCD) or a cathode ray tube (CRT)), an alphanumeric input device 2512 (e.g., a keyboard), a cursor control device 2514 (e.g., a mouse), and a signal generation device 2516 (e.g., a speaker).

Data storage device 2518 may include a machine-readable storage medium (or more specifically a computer-readable storage medium) 2520 having one or more sets of instructions (e.g., listing manager logic 2522) embodying any one or more of the methodologies of functions described herein. Listings manager logic 2522 may also reside, completely or at least partially, within main memory 2504 and/or within processing device 2502 during execution thereof by computer system 2500; main memory 2504 and processing device 2502 also constituting machine-readable storage media. Listings manager logic 2522 may further be transmitted or received over a network 2526 via network interface device 2508.

Machine-readable storage medium 2520 may also be used to store the device queue manager logic persistently. While machine-readable storage medium 2520 is shown in an exemplary embodiment to be a single medium, the term “machine-readable storage medium” should be taken to include a single medium or multiple media (e.g., a centralized or distributed database, and/or associated caches and servers) that store the one or more sets of instructions. The term “machine-readable storage medium” shall also be taken to include any medium that is capable of storing or encoding a set of instruction for execution by the machine and that causes the machine to perform any one or more of the methodologies of the present invention. The term “machine-readable storage medium” shall accordingly be taken to include, but not be limited to, solid-state memories, and optical and magnetic media.

The components and other features described herein can be implemented as discrete hardware components or integrated in the functionality of hardware components such as ASICs, FPGAs, DSPs or similar devices. In addition, these components can be implemented as firmware or functional circuitry within hardware devices. Further, these components can be implemented in any combination of hardware devices and software components.

Some portions of the detailed descriptions are presented in terms of algorithms and symbolic representations of operations on data bits within a computer memory. These algorithmic descriptions and representations are the means used by those skilled in the data processing arts to most effectively convey the substance of their work to others skilled in the art. An algorithm is here, and generally, conceived to be a self-consistent sequence of steps leading to a desired result. The steps are those requiring physical manipulations of physical quantities. Usually, though not necessarily, these quantities take the form of electrical or magnetic signals capable of being stored, transferred, combined, compared, and otherwise manipulated. It has proven convenient at times, principally for reasons of common usage, to refer to these signals as bits, values, elements, symbols, characters, terms, numbers, or the like.

It should be borne in mind, however, that all of these and similar terms are to be associated with the appropriate physical quantities and are merely convenient labels applied to these quantities. Unless specifically stated otherwise, as apparent from the above discussion, it is appreciated that throughout the description, discussions utilizing terms such as “enabling”, “transmitting”, “requesting”, “identifying”, “querying”, “retrieving”, “forwarding”, “determining”, “passing”, “processing”, “disabling”, or the like, refer to the action and processes of a computer system, or similar electronic computing device, that manipulates and transforms data represented as physical (electronic) quantities within the computer system's registers and memories into other data similarly represented as physical quantities within the computer system memories or registers or other such information storage, transmission or display devices.

Embodiments of the present invention also relate to an apparatus for performing the operations herein. This apparatus may be specially constructed for the required purposes or it may comprise a general purpose computer selectively activated or reconfigured by a computer program stored in the computer. Such a computer program may be stored in a computer readable storage medium, such as, but not limited to, any type of disk including floppy disks, optical disks, CD-ROMs and magnetic-optical disks, read-only memories (ROMs), random access memories (RAMs), EPROMs, EEPROMs, magnetic or optical cards, flash memory devices including universal serial bus (USB) storage devices (e.g., USB key devices) or any type of media suitable for storing electronic instructions, each of which may be coupled to a computer system bus.

The algorithms and displays presented herein are not inherently related to any particular computer or other apparatus. Various general purpose systems may be used with programs in accordance with the teachings herein or it may prove convenient to construct more specialized apparatus to perform the required method steps. The required structure for a variety of these systems will be apparent from the description above. In addition, the present invention is not described with reference to any particular programming language. It will be appreciated that a variety of programming languages may be used to implement the teachings of the invention as described herein.

The present invention has several advantages over prior art business listings and local search engines/systems. For example, existing search service providers provide a daily, weekly, monthly, or quarterly feed for updating listings of local merchant data, which may be the only way of updating content. Existing listings services rely on the recipient of the listing information (provider systems) to attempt any matching of their own listings (e.g., some provider systems accept only an advertised listing from a single source. As a result, there may be duplicate listing of the same merchant with no attempt by the provider systems to remove the duplicate entries). As of this writing, search service providers do not perform matching from a central server system 32 and do not provide each provider system 34 a-34 n with its ID for a listing. Still further, there are no known instances of service providers providing a combination of accepting data in a periodic feed, serving content with special markers based on this data, and having this data augmented with a JavaScript-based call back to the original central server system 32, which solves an apparent latency problem for updating content in a number of domains. There are also no known instances of a service provider accepting listing information from a merchant and delivering it to multiple provider systems via a real-time API. There are also no known instances of a service provider accepting listing information from a merchant and then distributing it to multiple providers using a combination of these mechanisms based on the capabilities of each provider system in order to minimize the latency of distribution new listing information as far as possible. There are also no known instances of such a listings service using automated mechanisms to ascertain whether the listings sent out to provider systems are correctly added and correctly updated.

A merchant is provided with the most up-to-date information possible associated with their business listings. Provider systems each have different capabilities and mechanisms for the support of the adding and updating of merchant listings. Some of them have systems that can operate only on a daily or multi-day cycle through the use of “feed” files that contain listing information and are processed daily. Others are able to process “feed” files more frequently, and still others have assorted miscellaneous mechanisms allowing for faster updates. Methods and systems according to certain embodiments of the present invention provide a way to make use of each of the existing mechanisms available with each provider system in the most efficient manner possible to effect updates to listings in a manner as near to real-time as possible. Provider systems that can process “feed” updates only infrequently to nevertheless display certain elements of the enhanced content-in real time or near real-time. Embodiments of the present invention provide a means for those provider systems with proper technical capacity to implement a mechanism through which, from a single source system, all content on any provider listings can be updated in real time or near real-time.

It is to be understood that the above description is intended to be illustrative, and not restrictive. Many other embodiments will be apparent to those of skill in the art upon reading and understanding the above description. Although the present invention has been described with reference to specific exemplary embodiments, it will be recognized that the invention is not limited to the embodiments described, but can be practiced with modification and alteration within the spirit and scope of the appended claims. Accordingly, the specification and drawings are to be regarded in an illustrative sense rather than a restrictive sense. The scope of the invention should, therefore, be determined with reference to the appended claims, along with the full scope of equivalents to which such claims are entitled. 

What is claimed is:
 1. A computer-implemented method comprising: receiving, by a source server, listing identification data of an entity for transmission of an enhanced listing comprising enhanced content to a plurality of provider servers, wherein enhanced content comprises at least one of a list, a section of the list, or an item of the section; and for each provider server of the plurality of provider servers: searching, by the source server in a database associated with the source server, for a provider-supplied external identifier corresponding to the listing identification data related to the entity that indicates a listing is present on the provider server; when the provider-supplied external identifier corresponding to the listing identification data exists in the database, transmitting, by the source server to the provider server, the enhanced listing with the provider-supplied external identifier corresponding to the listing identification data as an indication to the provider server to update the listing of the entity present on the provider server with the enhanced content; when the provider-supplied external identifier corresponding to the listing identification data does not exist in the database, searching the provider server, by the source server, for a matching listing based on the received listing identification data of the entity; when identification data present on the provider server relating to the listing of the entity matches the listing identification data of the entity searched by the source server, storing, by the source server in a database associated with the source server, a provider-supplied external identifier employed by the provider server to identify a listing comprising the matching listing identification data related to the entity; and transmitting, by the source server to the provider server, the enhanced listing with the provider-supplied external identifier employed by the provider server to identify a listing as an indication to the provider server to update the listing of the entity present on the provider server with the enhanced content.
 2. The method of claim 1, wherein the enhanced content comprises one or more structured lists.
 3. The method of claim 2, wherein each structured list comprises a list of one or more sections.
 4. The method of claim 3, wherein each of the sections is associated with a list of one or more items.
 5. The method of claim 2, further comprising: receiving, by the source server, an indication to render enhanced content in a web browser associated with a consumer, wherein the indication is received from one of the provider server or a client computer hosting the web browser.
 6. The method of claim 5, wherein the indication is triggered in response to a loading of a web page in the web browser associated with the consumer.
 7. The method of claim 5, wherein the indication is triggered in response to a selection of an element on a web page in the web browser associated with the consumer.
 8. The method of claim 5, further comprising transmitting, by the source server, the indicated enhanced content to the provider server or to the client computer for rendering in the web browser.
 9. The method of claim 5, wherein transmitting the enhanced content comprises transmitting one type of a plurality of types of structured lists.
 10. The method of claim 5, further comprising transmitting, by the source server to the client computer, a Java Script for rendering the enhanced content in the web browser.
 11. The method of claim 1, wherein the at least one of a list, a section of the list, or an item of the section is formatted according to one or more specifications of the provider server.
 12. The method of claim 1, further comprising determining, by the source server, whether to deliver the enhanced content to a provider server based on a merchant-specified publication identifier associated with the provider server.
 13. The method of claim 12, wherein: when the merchant-specified publication identifier associated with the provider server is set to true, delivering, by the source server, the enhanced content to the provider server.
 14. The method of claim 1, wherein, when the identification data present on the provider server relating to the listing of the entity does not match the listing identification data of the entity transmitted by the source server or when there is no listing related to the entity on the provider server, transmitting, by the source server to the provider server, the enhanced listing without a provider-supplied external identifier as an indication to the provider server to create a listing of the entity with the enhanced listing using the enhanced content; receiving, by the source server from the provider server, a provider-supplied external identifier associated with the created listing related to the entity; and storing, by the source server in the database, the provider-supplied external identifier associated with the created listing related to the entity.
 15. A system, comprising: a memory; a source server, coupled to the memory, the source server to: receive listing identification data of an entity for transmission of an enhanced listing comprising enhanced content to a plurality of provider servers, wherein enhanced content comprises at least one of a list, a section of the list, or an item of the section; and for each provider server of the plurality of provider servers: search, in a database associated with the source server, for a provider-supplied external identifier corresponding to the listing identification data related to the entity that indicates a listing is present on the provider server; when the provider-supplied external identifier corresponding to the listing identification data exists in the database, transmit, to the provider server, the enhanced listing with the provider-supplied external identifier corresponding to the listing identification data as an indication to the provider server to update the listing of the entity present on the provider server with the enhanced content; when the provider-supplied external identifier corresponding to the listing identification data does not exist in the database, search the provider server for a matching listing based on the received listing identification data of the entity; when identification data present on the provider server relating to the listing of the entity matches the listing identification data of the entity searched by the source server, store, in a database associated with the source server, a provider-supplied external identifier employed by the provider server to identify a listing comprising the matching listing identification data related to the entity; and transmit, to the provider server, the enhanced listing with the provider-supplied external identifier employed by the provider server to identify a listing as an indication to the provider server to update the listing of the entity present on the provider server with the enhanced content.
 16. The system of claim 15, wherein the enhanced content comprises one or more structured lists.
 17. The system of claim 16, further comprising: receiving, by the source server, an indication to render enhanced content in a web browser associated with a consumer, wherein the indication is received from one of the provider server or a client computer hosting the web browser.
 18. The system of claim 17, further comprising transmitting, by the source server, the indicated enhanced content to the provider server or to the client computer for rendering in the web browser.
 19. A non-transitory computer readable storage medium including instructions that, when executed by a source server, cause the source server to perform operations comprising: receiving, by a source server, listing identification data of an entity for transmission of an enhanced listing comprising enhanced content to a plurality of provider servers, wherein enhanced content comprises at least one of a list, a section of the list, or an item of the section; and for each provider server of the plurality of provider servers: searching, by the source server in a database associated with the source server, for a provider-supplied external identifier corresponding to the listing identification data related to the entity that indicates a listing is present on the provider server; when the provider-supplied external identifier corresponding to the listing identification data exists in the database, transmitting, by the source server to the provider server, the enhanced listing with the provider-supplied external identifier corresponding to the listing identification data as an indication to the provider server to update the listing of the entity present on the provider server with the enhanced content; when the provider-supplied external identifier corresponding to the listing identification data does not exist in the database, searching the provider server, by the source server, for a matching listing based on the received listing identification data of the entity; when identification data present on the provider server relating to the listing of the entity matches the listing identification data of the entity searched by the source server, storing, by the source server in a database associated with the source server, a provider-supplied external identifier employed by the provider server to identify a listing comprising the matching listing identification data related to the entity; and transmitting, by the source server to the provider server, the enhanced listing with the provider-supplied external identifier employed by the provider server to identify a listing as an indication to the provider server to update the listing of the entity present on the provider server with the enhanced content.
 20. The non-transitory computer readable storage medium of claim 19, wherein the enhanced content comprises one or more structured lists.
 21. The non-transitory computer readable storage medium of claim 20, further comprising: receiving, by the source server, an indication to render enhanced content in a web browser associated with a consumer, wherein the indication is received from one of the provider server or a client computer hosting the web browser.
 22. The non-transitory computer readable storage medium of claim 21, further comprising transmitting, by the source server, the indicated enhanced content to the provider server or to the client computer for rendering in the web browser.
 23. A computer-implemented method comprising: receiving, by a source server, listing identification data of an entity for transmission of an enhanced listing comprising enhanced content to a plurality of provider servers, wherein enhanced content comprises at least one of a list, a section of the list, or an item of the section; and for each provider server of the plurality of provider servers: searching, by the source server in a database associated with the source server, for a provider-supplied external identifier corresponding to the listing identification data related to the entity that indicates a listing is present on the provider server; when the provider-supplied external identifier corresponding to the listing identification data exists in the database, transmitting, by the source server to the provider server, the enhanced listing with the provider-supplied external identifier corresponding to the listing identification data as an indication to the provider server to update the listing of the entity present on the provider server with the enhanced content; when the provider-supplied external identifier corresponding to the listing identification data does not exist in the database, searching the provider server, by the source server for a matching listing based on the received listing identification data of the entity; when the identification data present on the provider server relating to the listing of the entity does not match the listing identification data of the entity transmitted by the source server or when there is no listing related to the entity on the provider server, transmitting, by the source server to the provider server, the enhanced listing without a provider-supplied external identifier employed by the provider server to identify a listing as an indication to the provider server to create a listing of the entity with the enhanced listing using the enhanced content; receiving, by the source server from the provider server, a provider-supplied external identifier associated with the created listing related to the entity; and storing, by the source server in the database, the provider-supplied external identifier associated with the created listing related to the entity.
 24. The method of claim 23, wherein, when identification data present on the provider server relating to the listing of the entity matches the listing identification data of the entity searched by the source server, storing, by the source server in a database associated with the source server, the provider-supplied external identifier employed by the provider server to identify a listing comprising the matching listing identification data related to the entity; and transmitting, by the source server to the provider server, the enhanced listing with the provider-supplied external identifier employed by the provider server to identify a listing as an indication to the provider server to update the listing of the entity present on the provider server with the enhanced content. 